The Non-Alcoholic Pairing Project at Joo052

Where flavor opens, even without the weight of alcohol.

At Joo052, our food is intentionally designed to be experienced with drinks.

A sip unlocks the grain of a dish.

A dish, in turn, reveals something new with every pour.

This pairing dynamic is not just complementary—it’s structural.

But we also know: not everyone drinks.

And we believe that no one should feel excluded from a complete dining experience.

So we created something new—a non-alcoholic pairing that holds the same depth, dimension, and intention as wine.

Crafted by Head Sommelier Jaehyun Shim, also the founder of the non-alcoholic brand HAVN,our current pairing flight includes seven courses of housemade, alcohol-free beveragesdesigned to engage the palate in thoughtful, unexpected ways.

Among them:• Milk-washed apple juice with layered clarity and roundness• Butter-infused grape juice with a velvety finish• And the uniquely Korean take on a Bloody Mary—“Bloody Soonja”, spiced, savory, and familiar in all the right ways

These drinks don’t carry the weight of alcohol—but they absolutely carry weight.They are light but never shallow,unexpected but magnetic.Each one is developed with as much care and pairing logic as any wine or sake,designed to align with the temperature, texture, and trajectory of each course.

At Joo052, this is not a second-best option.It is another path to a fully realized, sensorially complete meal.

Our non-alcoholic pairing invites you to explore the flavors of fermentation, infusions, and ingredients—not by imitation, but by redefinition.

– With clarity and care, from the team at Joo052